Tag Archives: Borders

No borders in Borders Bookstore

(The following is an excerpt from a transcription of an hour spent in the Borders Bookstore at the Oakway Center.) Sitting in a comfortable chair near one entrance to the store, there is a lot of hallway traffic. There are … Continue reading

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Super Bowl 2011 Adds: The Best and the Worst

By: Ariel Gruver $3 million. This was the cost of airing a single 30-second commercial during the 2011 Super Bowl.  In addition to the hefty advertising expense, companies looking to get an ad spot during the game had to plan … Continue reading

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A Productive Evening in Cal Young

It’s Monday evening and I come home after a long, cold and fun day of kayaking. I strip out of my wetsuit, put on a pot of tea and place my numb fingers to the keyboard. I see an email … Continue reading

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