A Night of “Enchantment” with Guy Kawasaki

Booming laughs, loud cheers and countless rounds of applause could be heard coming out of the EMU ballroom Thursday night. But it wasn’t noise from a concert or stand-up comedy show, it came from 335 people filling the ballroom to hear Guy Kawasaki discuss the ideas in his latest book, “Enchantment”.

Guy Kawasaki is known for previously being the chief evangelist at Apple, as well as being the co-founder of Alltop.com and Garage Technology Ventures, and author of ten books including, “Enchantment”.

During his presentation, Kawasaki gave an overview of what he refers to as, “Ten ways to influence people’s hearts, minds and actions in a positive way.” Kawasaki’s presentation included tips on how to achieve likability and trustworthiness, how to enchant your boss and employees, and how to perfect yourself, business, product or brand. With each of the ten points Kawasaki presented real world examples and case studies, paired with memorable stories that captured the crowd.

With his background at Apple, Kawasaki also emphasized the importance of using technology during his presentation. “Social media is no longer an experiment that you try when everything else is done. You have to use it,” he said.

Kawasaki was invited to speak by the Center on Diversity and Community (CoDaC), as a part of their 10thanniversary lecture series.  Normally a high priced speaker, Kawasaki’s asking price for this visit was none other than an authentic, Duck hockey team jersey. A major fan of hockey and Oregon apparel Kawasaki said, “Across the board in all sports, you guys have the best jerseys.”  

Guy Kawasaki with his new Duck hockey jersey and a few members of the univeristy's team. Courtsey of his Google+ page: https://plus.google.com/112374836634096795698#

When asked why CoDoC reached out to Kawasaki to speak at their lecture series, the Director of CoDaC, Mia Tuan said, “He knows how to create a community. CoDaC tries to find how to do just that; create community and honor diversity.”

The lecture was also sponsored by a number of the university’s departments including, the Alumni Association, School of Journalism and Communication, Division of Student Affairs, the Robert D. Clark Honors College and the Leadership and Communication Center.

Junior, PR major, Bianca Bernath was one of many students in attendance and said, “It was really refreshing and a nice turnaround from midterms. He gave good advice on how to stand out in the business world, especially with the competitiveness of PR and advertising.”

With stories of Justin Bieber’s movie Never Say Never being a marketing masterpiece, text messages between him and his son, and tales of the late Steve Jobs, Kawasaki’s wit and charismatic personality enchanted the crowd for almost two hours.

About tenleyk

Senior Broadcast Journalism major at the University of Oregon. Interested in sports, television and film, good food and traveling!
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