Friendly Attitudes Ease Impact of Recession

The state of the economy hasn’t seriously affected citizens and businesses in Friendly neighborhood.

By Kayla Anchell

A survey conducted Tuesday and Wednesday by University of Oregon reporting students found that although the economy is in a weakened state, residents and local businesses in Friendly neighborhood haven’t been heavily impacted.

For most citizens the recession hasn’t been crippling. This is partially due to the fact that local businesses are constantly struggling, regardless of the state of the economy. Citizens and businesses in Friendly are looking on the positive side of living in tough economic times.

Local businesses such as Off the Waffle, located on 25th and Willamette have hardly seen any change in business. Manager and co-owner Omer Orian attributes this in part to the fact that his business has only been around for a year. As a businessman, Orian knows that prices fluctuate constantly, “We have no expectations, only hopes.” He also said that he didn’t know much about the economy, but that butter prices rose by almost 20 percent in February. Orian wasn’t sure if this was a result of the weak economy.  

Window art at Off The Waffle

Adjacent to Off the Waffle is Tsunami Books, which has been owned and operated for 15 years by Scott Landfield. Over the years Landfield has built close relationships with customers which he partially attributes to the success of Tsunami Books. He said that during a recession it’s especially important for local store owners to be personable and friendly – which he said he has been since opening the bookstore.

Landfield isn’t concerned about a shaky economy and looks at it as advantageous because he said that it puts local businesses on the same playing field as large corporations, “We’re seasoned scrappers, we know how to cut corners.” Another benefit that Landfield sees with a struggling economy is the abundance of employees which allows him to be more selective when hiring.

Citizens in Friendly neighborhood share a similar optimism with Landfield. One of the residents of Friendly, Kristin Doak, said that it hasn’t affected her job at all and that she’s only noticed a difference in food prices. Although Doak tries to stay out of politics she had suggestions for ways to improve the economy by relying on solar and wind power and not on coal, “We need to work on our sustainable living.”

Kristin Doak

Doak hears good and bad things about the economy which she said is a positive thing because it means people are talking about it. The most important thing that Doak said people need to succeed in rough economic times is the right attitude, “If you choose to listen to negativity and live in fear, then that’s what you’ll get. I try to maintain a positive outlook.”

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